Keeping children safe and entertained

Children and technology. A mostly enriching, but at times a potentially dangerous mix.

Foxtel, Australia’s largest on-demand broadcaster wanted to improve their mobile products to help families get the most out of their platform so tasked Isobar (where I was working as an Experience Strategist) to conduct design research. 


 Children and parents in the focus groups.

Children and parents in the focus groups.


Prioritising features in focus groups

During focus groups participants used Zeetings (a live polling and presentation tool) to rank proposed features and functionality such as timed sessions.

The group score for each feature was then discussed openly amongst the group to qualify the value of including or excluding each in the update.   


Carly can’t read yet but she can pick a show by character
— Insight, focus group participant

Observing children in their homes

Contextual inquiry conducted via after school visits to participant’s homes revealed latent needs that focus groups did not.

A funny and telling moment was one mother who opened up that her child was more explorative than she had imagined and had somehow opened her trading app and locked in a buy for $2,000 on stock!

It’s stories like these that bring colour to UX research and qualify the importance of design decisions such as parental locks.

Another conversation revealed parents were nervous about mindless consumption of content and that they would love playlists to be curated by teachers to help shape their child’s development outside of school. 


Only last week Charlie did a trade for $2,000 while watching on demand. I honestly need to lock the kids out of the whole phone
— Pain point, contextual inquiry participant

Observing how children find and watch on-demand programs at home.


Results

Helping foxtel focus group.png

Focus groups and contextual inquiry both uncovered major design improvements to both functionality and to content.

Personally, it was a wonderful experience to hone my observation and communication skills by working with children who really showed me what they thought!