Are you making decisions based on gut-feel?

If your website data feels alien to you, you are not alone. It’s easy to feel overwhelmed and invest based on intuition over evidence.

I can build beautiful dashboards to present data created by your actual customers, so your can market yourself with confidence.

What gets measured, gets managed
— Peter Drucker

How I’ll help you make sense of the data:

Set your objectives;
review your goals and identify the channels and the pages you want to track.


Create your tracking plan; based on your goals your data will be collected into an analytics platform.


Build your dashboards;
create dashboards that presents the most relevant information only.


Make decisions with data; use your dashboards to make informed decisions based on real customer data!